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B2B SAASFrom founder-led sales to a repeatable GTM engine
Illustrative pipeline model — not historical client performance.
Situation
A seed-stage SaaS company relied heavily on founder-led sales and lacked a documented ICP, structured outbound process and CRM-based nurture system.
STRATEAX built
- ICP definition
- Positioning
- Messaging
- LinkedIn strategy
- Outbound infrastructure
- Demo landing page
- CRM pipeline
- Automated nurture
Illustrative model
B2B SaaS · 6-month funnel
Illustrative pipeline model, not historical client performance.
10,000qualified visitors
210leads↑ 2.1% of visitors
4closed customersmodeled
Funnel volume by stage · log scale
Stage conversion
- Visitor → Lead10,000 → 2102.1%
- Lead → MQL210 → 8239%
- MQL → SQL82 → 2530%
- SQL → Opportunity25 → 1041%
- Opportunity → Close10 → 439%
Assumptions are anchored to published B2B SaaS benchmarks (First Page Sage, 2025). Rates vary substantially by channel and industry.
Headline
4 modeled new customers from 10,000 qualified visits
Stop running disconnected campaigns.
Start building a growth system.
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