Step 1
01 — POSITION
Know exactly who you're selling to — and why they should care.
We define your ICP, positioning, messaging and offer so every channel communicates the same value.
GTM / ACQUISITION / AI
We build the system behind your growth.
STRATEAX connects GTM strategy, AI search, demand generation, conversion and automation into one measurable acquisition system.
Built for the modern growth stack.
PROBLEM
Your marketing isn't the problem.
Your system is disconnected.
STRATEAX connects the pieces.
- SEOTraffic
- PAIDClicks
- CONTENTAttention
- CRMData
- AUTOMATIONFollow-up
- REVENUE
STRATEAX SIX-LAYER SYSTEM
One growth system. Six connected layers.
From positioning to revenue, every layer is connected.
Step 2
02 — DISCOVER
Be found where your buyers are actually looking.
We build visibility across Google, AI search, content and emerging discovery channels.
Step 3
03 — ACQUIRE
Put your offer in front of the right people.
We create inbound and outbound acquisition systems around your ICP and buying journey.
Step 4
04 — CONVERT
Turn attention into qualified opportunities.
We improve the journey from first click to qualified conversation.
Step 5
05 — AUTOMATE
Stop letting good leads disappear.
We connect CRM, follow-up, nurturing and workflows so prospects keep moving.
Step 6
06 — OPTIMIZE
Know what's actually driving growth.
We connect marketing activity to the numbers that matter.
Revenue Dashboard
REVENUE▲ MONTH OVER MONTH
M1M3M5M7M9M12
Illustrative. Actual results vary by engagement.
Leverage Your BusinessAI / SEARCH / ACQUISITION
Search is changing. Your discoverability should too.
Buyers search Google. They ask ChatGPT. They compare options on LinkedIn, read reviews and visit your website. Then they come back weeks later and book a call.
STRATEAX builds visibility across the discovery layer and connects it to acquisition and conversion.
Total clicks1.38K
Total impressions42.7K
Average CTR3.2%
Average position11.3
Source: Google Search Console
SOLUTIONS
Everything your growth system needs. Nothing it doesn't.
01
GTM Strategy
ICP, market research, positioning, messaging, offers and channel strategy.
02AI Search + SEO
Technical SEO, search intent, content architecture, topical authority and AI-search visibility.
03Demand Generation
Paid media, outbound, LinkedIn, ABM, content distribution and retargeting.
04Conversion Systems
Websites, landing pages, CRO, lead magnets, booking flows and sales assets.
05Revenue Automation
CRM, AI lead follow-up, nurture, routing, appointment automation and workflows.
06Growth Intelligence
GA4, GTM, attribution, CAC, pipeline, revenue reporting and dashboards.
GROWTH DASHBOARD
One system. One view.
Qualified Leads184+32.4%
CAC$184-18.2%
Pipeline$428K+24.7%
Booked Meetings47+18.6%
Conversion Rate6.8%+1.4%
Illustrative dashboard — actual metrics vary by engagement.
CASE STUDIES
Growth scenarios. Real methodology.
Illustrative pipeline model — not historical client performance.
B2B SAASVIEW CASE STUDY MULTI-LOCATION HEALTHCAREVIEW CASE STUDY PROFESSIONAL SERVICESVIEW CASE STUDY REAL ESTATEVIEW CASE STUDY E-COMMERCEVIEW CASE STUDY
From founder-led sales to a repeatable GTM engine
A seed-stage SaaS company relied heavily on founder-led sales and lacked a documented ICP, structured outbound process and CRM-based nurture system.
4Modeled new customers
10KQualified website visitors
6Month illustrative funnel
From Disconnected Campaigns to a Connected Booking System
A three-location healthcare practice was generating paid traffic but lacked centralized attribution, automated follow-up, and a consistent path from lead to booked appointment.
+47%Booked appointments
25Modeled booked appointments
$6KMonthly ad spend
From referral-dependent to pipeline-driven
A referral-heavy business with no structured outbound, no content engine, limited CRM usage and no nurture.
$186KModeled pipeline
500Target accounts
120Day illustrative model
Turning paid demand into a measurable acquisition system
$3,000/month in media spend with no reliable tracking, lead scoring, automated follow-up or channel attribution.
$1.9MModeled active pipeline
$3KMonthly media spend
5Active opportunities
Breaking through a $40K/month revenue plateau
Stuck at $40K/month revenue with high CAC, poor email retention, scattered ad spend and weak attribution.
$105KModeled monthly revenue
$40KStarting point
5Month illustrative scenario
TESTIMONIALS
What working with STRATEAX feels like.
“Sristi and her team brought structure to a marketing process that previously felt scattered. They connected strategy, creative and execution in a way that finally made the entire process easier to understand.”
“Sristi and her team didn't just execute what we asked for. They questioned the strategy, identified gaps and helped us understand what was actually driving growth.”
“Working with Sristi felt different from working with a traditional agency. She was involved in both the strategy and execution, which made everything move much faster.”
“We needed more than someone to manage campaigns. Sristi and her team helped us think through the entire customer acquisition journey.”
BLOGS
Thinking about growth differently.
GTM
What Is a Go-To-Market Strategy? A Practical Framework
The decisions a GTM strategy should answer.
8 min read
GTM
ICP vs Buyer Persona: What's the Difference?
Where each one belongs in your planning.
6 min read
ACQUISITIONComing Soon
How to Build a B2B Customer Acquisition System
How the parts fit into one connected system.
9 min read
MARKETS
GTM marketing for US businesses.
Stop running disconnected campaigns.
Start building a growth system.
Tell us where you're stuck. We'll show you what to fix first.
- Position
- Discover
- Acquire
- Convert
- Automate
- Optimize
- Revenue