This Fremont, CA-based multi-location restaurant group had zero digital infrastructure. Every customer was a walk-in, with no digital marketing channels, no CRM, and no email list. Marketing was accidental word of mouth only.
While larger national chains dominated Google Maps and local search results, this group had inconsistent Google Business profiles, no location pages, and zero organic visibility. Competitors were capturing their target customers online.
The team had tried running ads on Instagram and Google themselves but had no system, no audience targeting, and no measurable results. Ad spend felt like throwing money away with nothing to show for it.
STRATEAX built a three-pillar system to transform the restaurant group from invisible to dominant in their local market.
We restructured and optimized all Google Business profiles across their 4 locations, created individual location pages on their website, and built local citation authority. Within 8 weeks, they appeared in the local 3-pack for every location.
We built a funnel-based Meta Ads strategy targeting the exact zip codes around each location. Special offer campaigns (happy hour, new menu items) drove foot traffic, while retargeting engaged website visitors. A/B testing ensured every dollar was optimized.
We implemented QR codes at every POS, capturing 400+ emails in month one. Automated sequences launched: welcome series, birthday offers (generating repeat visits), post-visit feedback, and promotional campaigns. Email became a revenue channel, not an afterthought.
Comprehensive digital audit. Restructured Google Business profiles. Built location pages. Created email capture system at POS.
Meta campaigns live with special offer messaging. Initial Google Business optimization live. First automated email sequences active. Data tracking installed.
A/B testing on ads intensifies. Email sequences refined based on engagement data. Location pages receiving organic traffic. Paid results compound.
Budget increased on best-performing campaigns. Email list now 1,100+. Birthday campaigns generating 15-20% of new bookings. Referral automation begins.
Monthly Restaurant Covers (Bookings): 210 → 450 → 580 → 672
"We'd tried Instagram and Google on our own nothing worked. STRATEAX showed us the system behind it all. Now we have a waitlist on weekends, and our email list drives predictable revenue. This isn't luck anymore. It's a machine."
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