The team had just closed a seed round with strong product-market fit signals, but no repeatable way to find, reach, or convert customers. All revenue was founder-led one person carrying every conversation from intro to close.
With 14 months of runway, they needed MRR to grow fast enough to hit the metrics required for their Series A. There was no time for a slow content build. They needed pipeline now.
No ICP defined. No outbound motion. No CRM configured. No demo booking flow. The founder was manually following up via Gmail and dropping leads constantly as a result.
Core insight: this startup had a great product and a credible founder with LinkedIn presence. We didn't need brand awareness we needed to convert existing attention into booked demos and closed deals, fast.
Narrowed from "SMBs" to three buyer profiles ops leaders, RevOps managers, and growth-stage founders at 50-500 person companies. Precision from day one.
Connection + message sequences tailored to each persona. Founder content running in parallel two posts per week attracting inbound DMs from the exact ICP.
AI-personalized cold email sequences to decision-makers. 5-step value-first sequences. Reply rates hit 14% by week two.
Calendly-linked landing page with frictionless booking. All leads routed through CRM with automated follow-up no manual tracking required.
ICP definition, CRM setup, LinkedIn optimization, demo booking flow built and tested.
LinkedIn sequences activated. Email sequences launched to 300-person list. First demo booked Day 9.
Inbound DMs averaging 8-12/week. CRM tracking 40+ active prospects. First paying customer closed.
38 active customers. 34% demo-to-close rate. Founder handling demos only all other steps automated.
MRR Growth · 90-Day Period
"We raised our seed round and immediately needed a go-to-market partner, not a social media agency. STRATEAX spoke in revenue outcomes from the first call. In 90 days we went from $0 MRR to $45K and the system keeps running without me chasing leads manually."
Closed your seed round and need a repeatable pipeline? Let's show you how to go from founder-led sales to a system that scales.
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